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TRAVELSMART SPECIAL EVENTS PLANNING RESOURCE KIT, 2004

TravelSmart Special Events Planning Resource Kit

08 - Case Studies - Part 2

Suncorp Stadium 2003, Brisbane

The Situation

The Suncorp Stadium is a 52,500 seat, world class state-of-the-art sports venue with the capability to host a number of both local and international sporting events such as rugby league, rugby union and soccer. The design and proximity of spectators to the playing surface ensures best views and atmosphere, not experienced in Queensland previously.

The Solution

A Transport Management Plan was developed to address the following:

Stadium management has been undertaking advertising and media campaigns detailing public transport schedules, road closures and changes to traffic and transport conditions on event days. The main emphasis of this campaign has been placed on the use of public transport. There are parking restrictions on event days (5 minutes generally) in the Suncorp Stadium precinct. Time regulated zones do exist near businesses and restaurants where longer term parking in permitted.

A key feature in attending an event at the stadium is the free travel offer on QR Citytrain and Brisbane Transport bus services. By simply presenting their admission ticket as they board, patrons are enabled to travel free to the stadium.

The design for the redevelopment of the stadium includes a 12 bay bus station adjacent to the stadium, 1.7km of upgraded pedestrian walkways (including to the local rail station) and 280m of elevated walkway.

The Results

Surveys of capacity crowds at Suncorp Stadium have found that the public transport mode split target of 80% has been met.

Subiaco Oval, Perth

The Situation

Subiaco Oval is the largest and most recognised stadium in Western Australia with a capacity of over 43,000 and world-class facilities. Subiaco Oval was built in 1908 and was then known as Mueller Park, with the first match on 9th of May in that year between Subiaco and East Perth. The facilities have been consistently improved since.

Today Subiaco Oval is the major stadium for sporting events, such as AFL football, soccer and rugby in Perth. It is centrally located in the metropolitan area 3 km west of Perth CBD along the Fremantle railway line. Transperth operates extra trains during special event days with patrons using Subiaco and West Leederville Stations which are located west and east of the stadium entrances respectively.

Both of Western Australia's AFL teams, the Fremantle Dockers and the West Coast Eagles, use Subiaco Oval as their home ground. Occasionally, Perth Glory which is the national soccer league team for Perth has games at Subiaco Oval. The Subiaco ground is also used for rugby league and rugby union and other major special events.

Transport to special events at Subiaco Oval, such as the football games, is a major issue with limited paid parking in the vicinity of the stadium and on-street parking restrictions during event days. The high volumes of car traffic into the area on event days have a significant impact on the mostly residential area surrounding the stadium.

The Solution

Inclusion of Public transport Fares in Ticket Prices
The Perth Glory soccer club has an arrangement with Transperth to include the public transport fare for train and/or bus services in the ticket price. This had been quite successful in relieving the parking requirements during match days.

However, the AFL teams (Fremantle Dockers and West Coast Eagles) and the WA Football Commission do not support the inclusion of public transport fares in the ticket prices. The City of Subiaco, that has a TravelSmart Action Plan, has been encouraging the AFL to include public transport fares in the ticket prices.

The Transperth website, at www.transperth.wa.gov.au provides information on the public transport services to the football games in Perth.

Graduated Parking Fees
The largest car parking area adjacent to Subiaco Oval is located at Mueller Park. On event days, the City of Subiaco has introduced parking fees where a $10 parking fee is charged for a car with 1 or 2 occupants. For each additional passenger, $1 is taken off of the fee to a minimum charge of $7 for the day. ($9 for 3 people, $8 for 4 people, $7 for 5 or more people in one vehicle)

Transperth Special Event Tickets
Transperth sells a special event return ticket on football days for groups of patrons to travel to Subiaco Oval using the train and/or bus. This ticket can be purchased at the first point of boarding, at a train station or from the driver on a special football express bus. The current fare for a return special event transport ticket is $7.50 as of 6 July 2003. It entitles 2 adults and up to 5 children to ride on the same ticket.

Visitor's Permits for On-street Parking
Residents can obtain an on-street parking permit for their use or a visitor on event days. Up to two transferable Visitor's Permits are available on a yearly basis to all the residents of Subiaco. When correctly displayed, these permits are valid on Saturdays, Sundays and public holidays and allow visitors to park in the residents and visitors parking scheme areas as well as time restricted areas.

Promotional material

The Results

The management of the demand for parking at Subiaco Oval and the promotion of integrated event tickets with public transport and football fees combined encourage more people to use public transport. This makes it easier for people to use public transport because a separate ticket for the train or bus is not required.

The graduated parking fees at Mueller Park have encouraged carpooling and ride sharing so that very few cars are parked using the $10 parking fee. This initiative also reduces the parking requirements with fewer vehicles being better utilised. TravelSmart Special Event Resource Kit

Sydney Gay and Lesbian Mardi Gras

The Situation

The Sydney Gay and Lesbian Mardi Gras is an annual festival with a variety of arts and entertainment events held throughout the city.

Each year the launch ceremony is held at a focal point in the city and attracts nearly 25,000 people. In recent years the opening ceremonies have been held at the Opera House Forecourt, while in 2003 the launch ceremony was held in Hyde Park.

At the conclusion of the Mardi Gras, a street parade is held through Sydney from Hyde Park in the city centre to Fox Studios. The street parade attracts around 300,000 spectators, the majority of whom travel into the city for the night of celebrations.

The Solution

The event organisers have a strong focus towards collaboration with relevant stakeholders, including state agencies, public transport operators and councils. This process is started up to six months before the start of events to enable sufficient time for planning of street closures, safety management plans and other planning for the myriad of events that take place during the Mardi Gras.

This stakeholder consultation process is beneficial for the event organisers, and for the agencies and transport operators. In past years, the transport operators have worked with the event organisers to tailor their marketing programs to the theme for the year.

Road closures are a key aspect of the street parade. These require considerable planning to ensure that spectators and other pedestrians can move freely and safely through the city, and that traffic management in the city is not adversely affected. The road closures have a secondary effect of reducing car travel into the city on the evening of the street parade and reducing the likelihood of people attempting to drive into the city to park.

The road closures require re-routing of bus services for the evening, which are supplemented by extra services to cater for the additional demands. Additional services are also provided after the event to help transport people home, or to 'after-parties' held around the city.

Street signage is provided from public transport stations to help guide pedestrians to key areas for the parade.

The event organisers work closely with the NSW Transport InfoLine in the lead-up to the event so that detailed information is provided on 131 500 telephone line and the www.131500.com.au website.

The event organisers also hold a media briefing session to inform this market about arrangements for the parade. The organisers have found that this is beneficial and that the message works well with the Friday drive-time radio programs and Saturday night radio programs during the parade.

The Results

Sydney CBD typically has a high non-car mode split because of the excellent connectivity provided by the public transport system and reduced parking availability, and during the Mardi Gras, the majority of people choose to travel by non-car modes of transport.

The increased public transport services and re-routed bus services work well, ensuring that transport in the city is able to cope with the additional demands placed on it during the event.

Drivers are encouraged not to travel to the event because of road closures and limited parking, which makes public transport the most attractive mode of travel on the night.