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TRAINING OF TRAVELSMART OFFICERS, 2003

GETTING THE MESSAGE ACROSS

Office worker arriving at work

Having the best message in the world isn't much good if you can't communicate it.

It is all very well to know about the alternatives people have to reduce the use of the car but ultimately you have to get the message across to convince people to adopt some of those options. Here we focus on the factors which are important in getting that message across.

Successfully marketing the TravelSmart message depends on knowing the travel options, being well prepared and tailoring your communications to suit the person on the receiving end.

This overview will introduce you to the skills required to gain impact in your delivery whether it be to a workplace, school, community setting, group or to individuals. Your aim is to achieve positive results at each contact. In some cases that may just result in being listened to with potential action down the track.

In other cases, hopefully most, it will result in ongoing sustainable travel choices becoming the norm in people's daily lives.